Business Consulting

FOCUS AREAS

  • Product Strategy
  • Competitive Analysis
  • Marketing Opportunity Analysis
  • Pricing & Licensing
  • Customer Experience
  • ROB & Performance Management
Today’s business challenges require the brightest minds and boldest strategies. Our consultants have many years of experience building startups and growing Fortune 500 companies. We are right at home developing winning competitive strategies, assessing new market opportunities, and defining optimal pricing, licensing, and channel strategies.

Whether you are in the initial business planning phases or executing on bringing a product or service to any global market, our professionals will help you succeed. Need an objective business case, market requirements document, or comprehensive SWOT analysis to help secure investment commitments from management? We can help you there too.

Case Studies

LICENSING ANALYSIS

A look at the Competition

Vega was hired by a large enterprise software company to do a competitive analysis of certain channel – based product licenses. The project involved numerous interviews, a detailed on-line search of up to 10 leading hosting companies, and more. The study resulted in new initiatives to drive business growth.
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OPPORTUNITY ANALYSIS

Identify Marketing Efficiencies

Vega performed a market segmentation exercise to identify influencers inside a number of industries and corporations. The enterprise software client believed that being able to target the influencers would provide a higher marketing ROI. Vega performed the research, then validated the hypothesis resulting in a clear understanding of a new strategic approach to the market.
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