Case Studies

LICENSING ANALYSIS

A look at the Competition

Vega was hired by a large enterprise software company to do a competitive analysis of certain channel – based product licenses. The project involved numerous interviews, a detailed on-line search of up to 10 leading hosting companies, and more. The study resulted in new initiatives to drive business growth.
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OPPORTUNITY ANALYSIS

Identify Marketing Efficiencies

Vega performed a market segmentation exercise to identify influencers inside a number of industries and corporations. The enterprise software client believed that being able to target the influencers would provide a higher marketing ROI. Vega performed the research, then validated the hypothesis resulting in a clear understanding of a new strategic approach to the market.
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PACKAGING PERFECTION

From Concept to Production
Packaging Perfection

Vega provided comprehensive project management and creative support for the launch of a new computer operating system. Vega’s mission was to carry the packaging through from artistic concept to production. The project involved coordinating process and approvals with product, branding, and launch teams as well as managing packaging vendor schedules and efficacy.
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AIR COVER

Creating Stellar Collateral and Customer Evidence
Air Cover

Vega collaborated closely with the client to build sales tools and collateral for a large sales force and product management team to use in the field. Deliverables included decks, data sheets, pitch decks, white papers and FAQs, among others. The work has become a showcase for this enterprise team.
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COORDINATING PERSONAS

Understanding the Worldwide Customers

Vega was asked to provide a senior project and program management expert to carry out work supporting the product planning of a major online business service. The work included coordinating numerous other vendors to create worldwide customer personas and determine the user scenarios and optimal offer structures for the target business segments. Vega also helped drive brainstorming sessions and coordination of a value proposition study.
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PROGRAM ROLLOUT

Building OEM Share in Emerging Markets

Vega Consulting project-managed the rollout of a new program aimed at increasing business in numerous emerging markets. In addition to basic project management and follow-up, the consultant tracked key deliverables, connected milestones, assigned tasks, documented and managed project meetings and phone discussions, built the collateral necessary to educate numerous internal audiences, managed SharePoint team sites, and managed regular communications to keep all parties informed.
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SATISFACTION BENCHMARK

Measuring Windows Mobile SAT

Vega managed several marketing research projects for the client team that studied online site satisfaction, mobile online satisfaction survey and access program satisfaction surveys.
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VALUE PROPOSITION TESTING

Establishing Market Readiness

One of the world’s largest software platform providers asked Vega to drive a significant research project measuring and qualifying the relationship between the stated value proposition and satisfaction. The client further wanted to test a number of new value concepts to more clearly establish the most effective product strategies going forward.
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LOYALTY DRIVERS

Understanding Developers

Vega was called in by a global software company to synthesize several separate reports focused on developer loyalty. The reports had been prepared by separate teams and, though they were complimentary, they had not been synthesized into an all-up view of drivers and recommendations that could help inform business group decisions. The client needed to better understand developer behaviors and how to respond to competitive threats.
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