Vega was founded in 2003 by Gunilla Luthra, a 20-year veteran of marketing research, project management and financial analysis (see Gunilla’s biography). Prior to founding Vega, Gunilla was a research manager at Microsoft and, like many professional working women, she left the company to find more balance between work and family. She started Vega Consulting to provide a way for anyone – man or woman – to have more flexibility in their professional lives. In doing so, she also capitalized on the growing need for companies to manage their experienced workforce in a more flexible way. Both these trends, combined with a need for an alternative to big consulting firms (with huge overheads and costs), helped establish Vega Consulting as a successful going concern. Vega’s initial focus was on customer satisfaction and loyalty research. Gunilla subsequently expanded the business into new focus areas – primarily marketing, strategy, operations, project management and education. In 2008, Vidur Luthra joined Gunilla and helped architect the firm’s expansion into additional areas including digital marketing and content development. The digital business subsequently branched into two separate companies – Resultrix and Vega Performance Marketing. Today, Vega is one of fastest-growing private companies in the US with nearly 100 consultants.
Fun fact: Vega is the brightest star in the constellation Lyra and has been extensively studied by astronomers, leading it to be termed “arguably the next most important star in the sky after the Sun.” We find it to be a fitting connection, given that our consultants are some of the best and brightest stars in their fields!